About Us

The Dads Awards are run by The Natal Family, the parent company to the innovative antenatal and parenting programmes DaddyNatal, MummyNatal and BabyNatal. DaddyNatal runs unique antenatal education classes tailored specifically for dads. DaddyNatal has won numerous awards, achieved national acclaim and is regularly featured in national media.

The founder of DaddyNatal and visionary of these awards, Dean Beaumont, has a passion for promoting the benefits of father-friendly practice and the recognition of the importance of dads’ role in raising a family.

Within the UK there are 800,000 expectant fathers every year, and there have been important sociological changes in the UK, meaning men are more hands-on in family life, often present at the birth of their child, and more involved with their children as fathers.

Dean’s experience working with thousands of dads, has also demonstrated how involved men are, not only in the day-to-day parenting, but also the purchases being made for their families.

From this it was from this the idea for the The Dads was born, and our first awards in 2015 were a huge success.

The Dads celebrates those brands who are father-friendly and inclusive, that recognise the importance of positive images of dads and that consider dads when making their products.

  • The Dads Awards, first and foremost, celebrate the brands and products which Dads themselves love.
  • The Dads Awards promote products which dads themselves believe to be the best of their kind.
  • The Dads Awards recognise brands and products which are father-friendly and inclusive, and use positive images of dads with their products.

We are ready to launch our search for the best brands & products for 2019, come and be a part of it!