Supported Cause- Bliss

As The Dads Awards are judged by focus groups, rather than samples going to individual testers who keep the products, The Dads Awards will be auctioning off any sample items brands enter into the awards to raise money for our supported cause for 2019, Bliss.

So by entering into our awards, you are also supporting an incredibly worthwhile cause.

Bliss was founded in 1979 by a group of concerned parents who discovered that no hospital had all the equipment nor the trained staff it needed to safely care for premature and sick babies.

Determined to do something, these volunteers formed a charity to give vulnerable babies the care they deserve. Almost 40 years later Bliss has grown into the UK’s leading charity for babies born premature or sick.

Bliss champions the right for every baby born premature or sick to receive the best care. They achieve this by empowering families, influencing policy and practice, and enabling life-changing research.

What Bliss do

Bliss believe premature and sick babies deserve the best chance of survival and quality of life, and so they:

  • Supporting parents of babies born premature or sick to be as involved as possible in care and decision-making for their babies.
  • Supporting neonatal professionals to deliver high quality baby-centred care and involve parents actively in their babies’ care.
  • Placing premature and sick babies’ voices at the heart of decision-making to ensure that their best interests are always put first.
  • Supporting research that can tangibly improve outcomes for babies born premature or sick.